Choosing the right searches

Phrase the keyword

• Use the term your customers would type in Maps, in the singular: "bakery" rather than "high-quality artisan bakeries".
• One activity per extraction: two related trades deserve two extractions, kept in the same project.
• Test on a few areas first to check that the categories returned are relevant.

Filter at the source

• "With a website only" targets the records enrichment can complete.
• Target categories remove noise: a "pizza" search can bring back supermarkets.
• A minimum rating or review count highlights active businesses.

Avoid processing the same records twice

In Leads, the "Already in a list" and "Already in a project" exclusions isolate the records still to be handled. Save this filter as a view to find it in one click.