How enrichment works
What enrichment looks for, where it looks and how to start it.
4 min read
What it looks for
Enrichment visits the company website shown on its Google Maps listing and picks up useful public information: business email addresses, links to social profiles (LinkedIn, Facebook, Instagram and others) and legal identifiers such as the SIREN number for French companies.
Start an enrichment
- 1In Leads, tick the records to complete (or a whole filtered selection).
- 2Click "Enrich". Processing continues in the background, so you can keep working.
- 3Follow each record's status in the Enrichment column, and the overall results on the Enrichment page.
Automatic enrichment
On plans that include it, newly imported records can be enriched automatically as soon as they arrive, within your available credits.